Gerry Cardinale on Sports, Media, and Investing

This week, we're highlighting a recent interview with Gerry Cardinale, Founder and Managing Partner of RedBird Capital, on the evolving intersection of sports, media, and private equity; a space where Evergreen Ventures has invested through RedBird Capital Partners-sponsored funds. In the discussion, Cardinale shares his perspective on the rapid rise in professional sports team valuations and the growing role of institutional capital in the sector.


The conversation also touches on RedBird's investment in AC Milan, where Cardinale discusses the club's transition toward positive cash flow and the broader opportunity in global sports franchises. He argues that the most durable value creation in sports comes not simply from winning in a given year, but from reducing volatility, improving consistency, and building platforms that can generate long-term enterprise value.


With the World Cup drawing renewed attention to the global sports ecosystem, the interview offers a timely look at how investors are thinking about teams, leagues, media rights, fan engagement, and the future of sports as an asset class.

Watch the full interview here: RedBird Capital Partners’ Gerry Cardinale & Axios’ Dan Primack


Disclosure: Evergreen Ventures is the alternative investment division of Evergreen Gavekal. Select Evergreen Ventures alternative investment vehicles have invested in certain RedBird Capital Partners-sponsored funds. This example is provided for illustrative purposes only and is not representative of all investments held by the Evergreen Ventures alternative investment vehicles. The views and opinions expressed in the interview are those of Gerry Cardinale and do not necessarily reflect the views of Evergreen or its affiliates. This material has been prepared or is distributed solely for informational purposes only and is not a solicitation or an offer to buy any security or instrument or to participate in any trading strategy. Any opinions, recommendations, and assumptions included in this presentation are based upon current market conditions, reflect our judgment as of the date of this presentation, and are subject to change. Past performance is no guarantee of future results. All investments involve risk including the loss of principal. All material presented is compiled from sources believed to be reliable, but accuracy cannot be guaranteed, and Evergreen makes no representation as to its accuracy or completeness. Securities highlighted or discussed in this communication are mentioned for illustrative purposes only and are not a recommendation for these securities. Evergreen actively manages client portfolios and securities discussed in this communication may or may not be held in such portfolios at any given time.

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